We are in 2015 now, web has changed a lot and strategies that are required to have a successful online business have changed as well. Only having a website is no longer going to make your business successful online in Dubai. Now, in this highly competitive online sphere, you need a website with lots and lots of web traffic consisting of users looking for the product or service that you are offering. SEO is one of the most obvious and result-oriented form of online marketing that almost guarantees you get maximum visitors to the website from top search engines, such as Google, Yahoo, Bing, etc.
If your website is not appearing on 1st page of Google for keywords related to your industry, than you have to put some time and effort in SEO, as without that you will never get to the true potential of your business online. Doing proper SEO to your website and expect targeted traffic and leads from that, requires you to hire a SEO Company UAE or Consultant that can not only guide you through the SEO process but also make all those implementations on your website that will convert it into a traffic generating machine.
Since the traffic that you get from SEO, is totally free hence, SEO always turn out to be one of the most cost-effective and high yield marketing solutions that almost no businessmen can overlook now.
If you are totally new to all of this, than this article will surely work as the launching pad for you, as we are going list down few questions that you must ask your potential SEO Dubai company or SEO consultant.
So here are the list of questions:
Do you have the list of current & previous clients, their websites and keywords you ranked them for?
A quality SEO company will always show their portfolio & clients list on their website, even if they don’t have it there, for some confidentiality reasons, you can always ask them to show the keywords that they have ranked their previous (and current) clients for. This will give you a clear idea of what they are capable of and what you should be expecting from them. If some company refuses to show you the results or give any sort of information about their past work experiences, than hiring them will 9 out 10 times prove to be the wrong idea.
What Is the Strategy That You Use for SEO?
SEO is a very dynamic industry, strategies and methods keep changing very rapidly, and almost every other SEO professional or SEO company has its own set of strategies and methodologies to optimize a website for better search rankings. But, the basics of SEO always remain the same, you should check some of the top SEO blogs, such as Moz.com, SearchEngineJournal.com & SearchEngineLand.com to gather the basic idea of what is happening in the SEO industry right now, and then compare your potential SEO company`s strategies with the SEO industry`s standards at that time. For instance, if today, a SEO company suggests you to build 1000s of backlinks in order to beat the competition in search, than they of course lack far behind and hiring them can do your website and business more harm than good.
Can You Guarantee Me 1st Page Ranking in Google?
This is a tricky question, and you should always ask this question from any SEO company or professional you are considering hiring. If they say YES, than you should surely drop the idea of hiring them, as they actually have no idea of what SEO is all about, they are just making a bogus promise to win your project.
SEO is an organic process, and every SEO strategy surrounds the idea of optimizing the website to ensure it adheres to all the guidelines of all the search engines, especially Google. But it doesn’t mean that optimizing a website will make it rank on top of search, in-fact no one can guarantee that.
Do You Have a SEO Team? Where Is It Located?
Most of the bogus SEO Companies these days outsource the work to some cheaper companies in third-world countries, which results in you getting the low quality work that is not good enough to beat your competitors. Always prefer companies that have in-house team of SEO professionals, as only those companies would be serious about SEO and you would get much higher quality of work, because of having dedicated resources working on your campaign.
How Many Months Will It Take To Rank Our Website?
Usually it takes around 4-5 months to start seeing significant changes in rank positions in Google, asking this question will further allow you to check the competency of that company. If they say it will take flat 3-4 months to rank your website, without actually analyzing the website or keywords, than they are not professionals and you should better avoid them.
SEO progress depends heavily on the website that is being optimized, the keywords, website is being optimized for and the competition on those keywords. It takes quite a bit of research, analysis & testing to find out exactly how long it will take.
Conclusion
Hiring a SEO Agency or SEO consultant can be a really tricky job, as hiring the wrong person or company can cause you several months, quite a bit of money and emotions, hence always do proper research and ask all these questions before handing over your SEO project to anyone in UAE in this modern era.
